Educational Background
- Ph.D. in Business Administration, Madurai Kamaraj University, 2011
- M.Phil. in Entrepreneurship, Madurai Kamaraj University, 2005
- Master of Business Administration (MBA) – Marketing, NMSSVN College, Madurai, 1997
- Bachelor of Business Administration (BBA), NMSSVN College, Madurai, 1995
Professional Experience
- Associate Professor, Department of Management Studies, Thiagarajar College, Since June 2025
- Head, Business Administration, MRCAS — September 2022 to June 2024
- Associate Professor, School of Business and Management (MBA Programme),
CHRIST University, Bangalore — August 2018 to February 2022 - Sir M. Visvesvaraya Institute of Technology, Bangalore — MBA Department
- Professor & Head of the Department — December 2014 to August 2018
- Professor — July 2011 to November 2014
- Assistant Professor — June 2008 to June 2011
- Senior Lecturer — February 2007 to May 2008
- Lecturer, MBA Department, RNS Institute of Technology — July 2005 to February 2007
- Lecturer, NMSSVN College — October 1997 to July 2005
Awards & Recognitions
❖ Best Paper Award:
1. A paper titled “Does Application of Blockchain Technology Disrupt Industrial Operations: A Thematic Review of Engineering Industries” presented at the International Conference on Transforming Business Practices Through Disruptive Technologies, organized by NMIT, Bangalore, November 25–26, 2022.
Research Publications
SCOPUS PUBLICATIONS
- Shunmugasundaram, M.,Sankar Ganesh, K., JoelGnanapragash, T.,John, E.P.,PaulRaj, J.,& Smitha, V. (2023). An improved artificial intelligence based service quality toincrease customer satisfaction and customer loyalty in banking sector. In 2023 International Conference on Sustainable Computing and Data Communication Systems (ICSCDS) (pp. 1-5). IEEE.
- Dr. M. Shunmugasundaram, Dr. K. Sankar Ganesh, Dr. T. JoelGnanapragash (2020). "Police Personnel’s Perception about Causes for Stress and Frequency of Stress Occurrence,"International Journal of Advanced Science and Technology, 29(3s), 1206-1217.
- Dr. T. Joel Gnanapragash, Dr. P. C. Sekar (2013). "An Exploratory Study of Ethical Perspectives of Celebrity Endorsements,"Indian Journal of Marketing, 43(9), 5-13.
PUBLICATIONS AS BOOK CHAPTERS
- Dr. Mahantesh Kuri, Prasad Kulkarni, Joel Gnanapragash (2021). "Energy Finance Challenges in Covid Lockdown Days: Lessons from Pandemic," in Contemporary Issues and Challenges in Business Management Post-Covid 19, edited by Biranchi Narayan Swar, Chetan GK, NeerajSinghal, published by Routledge, pp. 114-130. ISBN: 978-1-032-21444-3.
- Joel Gnanapragash (2010). "Management of Emerging Paradigm Conflict through Strategic Advertising," in Management Megatrends, 21st Century Perspective, edited by Kalyani Rangarajan, Hanuman Kennedy, Murali Murti, Allied Publishers, pp. 187-196. ISBN: 978-81- 8424-594-3.
- Mehrolia, S., Joel Gnanapragash,., & Subburaj, A. (2020). Role of management studies in achieving sustainable developmental goals: A case study. In Sustainable Development and Social Innovation in Business (Conference Proceedings, pp. 17–24). Research Culture Society and Publication. ISBN 978-81-937540-6-1.
UGC CARE PUBLICATIONS
- DrDr. K. Sankar Ganesh, Dr.R.V.Palanivel , Dr. Joel Gnana Prakasam, (2019), Analysis of performance and profitability of sunbird malawi. Think India journal, volume 22, pages 6697. ISSN 0971-1260 [UGC Care]
- . Joel Gnana Prakasam, Dr.R.V.Palanivel , Dr. K. Sankar Ganesh(2019)Financial prudence among youth in Mangochi, Think India Journal, volume 22, pages 6713. ISSN 0971-1260 [ UGC Care].
PUBLICATIONS IN OTHER JOURNALS
- Prasad Kulkarni, Joel Gnanapragash, Maruti Sadavar (2022). "BASIC Analysis of Green Communications for 5G Implementations: A Case Study of Airtel in Belagavi City,"Telecom BusinessReview, 15(1), 01-10. http://publishingindia.com/tbr. ISSN:0973-9114. (.(Indexed in: Proquest, i-scholar database, EBSCO).
- Prasad Kulkarni, Joel Gnanapragash, Majeesh Nayak (2021). "Keyword Planning for Digital Marketing Initiatives of CURES FIT Organization for Launching Digital Coupons in the Goa Market,"Asia Pacific JournalofResearch, pp. 235-243. ISSN: Print 2320-5504, Online 2347- 4793.
- Kulkarni, P., & Gnanapragash, J. (2018). Social buying: A trend or obsolescent in the Indian e-tail industry. Journal of Marketing Management and Consumer Behaviour, 2(2), 67–76. ISSN-Canada: 2371-3615.
- Prasad Kulkarni, Joel Gnanapragash (2016). "Social CRM in Airline Industry: A Case Study of Indian Airline Companies,"Journal of Marketing Management and Consumer Behaviour, 1(1), 76-87.
- Prasad Kulkarni, Joel Gnanapragash (2017). "Assessing the Impact of Social CRM Strategies Adopted bySnapdeal,anIndian E-tailer,"Prabandhan,8(1). ISSN: 2229-4791.
- Prasad Kulkarni, Joel Gnanapragash (2015). "Antecedents and Consequences of Social CRM Strategies Adopted by E-tailers in India during Peak Seasonon Demand," published in AIMS proceedings with ISBN: 978-81-924713-8-9.
- Prasad Kulkarni, Joel Gnanapragash (2014). "Services Quality Analysis of Indian Online Retailers on e-tailQ Scale using Structural Equation Modeling,"Prabandhan, 2(4), ISSN: 2229-4791.
- Dr. T. Joel Gnanapragash, Dr. P. C. Sekar (2013). "Celebrity Aided Brand Recall & Brand Aided Celebrity Recall And The Assessment Of Celebrity Influence Using The Hierarchy Of Effects Model,"IUP Journal of Brand Management, X(3), ISBN: 978-81-314-2793-4.
- Dr. P. C. Sekar, T. Joel Gnanapragash (2007). "Creativity and LiteraryValuesofAdvertising,"Advertising Express, pp. 47-52. ISBN: 978-81-314-2793-4.