Department of Commerce

Served as Assistant Professor of Commerce from 03.08.2021 till date. 

Journals:

• Dr. V. Balakrishnan, (2021), Analysis of consumer attitude towards on E-shopping in Madurai. International Research Journal of Commerce, arts and science, Issue-11, vol.12. website: http://www.casirj.com/abstractview/13588 

Conferences: 

• Dr. V. Balakrishnan, (2026), Impact on GST on Small and Medium Enterprises (SMEs) In India: A Step towards sustainable and completive a Business practices. Nation conference on the role of Indian knowledge systems in sustainable business practices and global competitiveness, Thiagarajar college, Madurai. 06th February 2026. 
• Dr. V. Balakrishnan, (2023), A Study on Financial Performance analysis of Hindustan Unilever Limited. International Conference on Reviving strategies on trade & commerce in the emerging economies, Bharath Institute of Science and Technology, Chennai. 12th & 13th April 2023.
• Dr. V. Balakrishnan, (2023), Role of Women Entrepreneurs in MSME Sector in India. International Conference on MASK, SRM Institute of Science and Technology, Chennai. 27-28 March 2023.
• Dr. V. Balakrishnan, (2022), Role of innovation products in payment system in India. International Conference on Technology & Innovation in Business, Sankara College of Science & Commerce, Tamil Nadu. 22/04/2022.
• Dr. V. Balakrishnan, (2022), Impact on Digital Banking Services Enhance Finance in India. International Conference on Advanced Research in Banking Finance and Business – opportunities and challenges, KPR College of Arts Science and Research, Coimbatore. 16-17 February 2022.