Department of Commerce

I worked at Parvathy’s Arts and Science College, Dindigul, from June 12, 2015, to December 31, 2020. From January 2, 2021, onwards, I have been working at Thiagarajar College, Madurai, and continue to serve there to date.

i. Received the Certificate of DIGITAL TEACHING TECHNIQUES organized by ICT Academy from 29 June 2020 to 04 July 2020

ii. I got an NSS Trainee Certificate for Empanelled Training Program at Avinashilingam Women’s University, Coimbatore and playing a role for NSS Programe officer for 2years (2018-2020) in Parvathy’s Arts and Science College, Dindigul.

Journals Published

 i. Publish a Journal on “Consumer Attitude Towards Pharmaceuticals in Madurai City” in Wesleyan Journal of Research, UGC Care Approved (ISSN :0975-1386) 

ii. Publish a Journal on “Consumer Perception Towards INOX Cinemas in Madurai” in Kanpur Philosophers, UGC Care Approved, Group-1 (ISSN : 2348-8301)

Scopus

  KEai- Journal of Digital Economy – Talent Management in the GIG Economy- Vol 3 (2) – 2024, Page No 224-232

 WOS

 Shades of Preference: Understanding Consumer Behaviour towards Sustainable and Organic Cosmetics- Musik in Bayern- Volume 90, Issue No.10, October-2025

Book Chapters

 i. The Revolution of Financial Services: ‘Examining the impact of AI on Banking and Investments’- Artificial Intelligence, Digital payment systems, and financial inclusion: Revolutionizing retail and beyond - RCHUB PUBLISHERS- November 2024 

ii. A study on Digital Marketing towards Customer Perception and Satisfaction of Non Banking Finance Companies in Madurai City- AI approaches in Commerce and Management- LAMBERT ACADEMIC PUBLISHING- August 2025

Books Published

 (i) Principles of Management- RCHUB PUBLISHERS- December 2024

 (ii) Company Organization and Secretarial Practice – Charulatha Publications- October 2024