Department of Business Administration

• SL.NO	DESIGNATION	EMPLOYER	PERIOD
  1	Assistant Professor in Department of Business Administration	Thiagarajar   College	NOV 2013-TILL NOW
  2	Assistant Professor in Department of Management studies	Velammal College Of Engineering   and Technology	FROM JULY 2009-NOV 2013
  3.	Faculty member @ICFAI	ICFAI National Collège,  Madurai, Tamil Nadu.	APRIL 2005 –JUNE 2009
  4.	Lecturer	RL institute of Management Studie	AUGUST 2004 to APRIL 2005
  5.	Manager Business Development	Subhiksha Trading services Pvt Ltd	2004 Jan - June
  6.	Branch Incharge	National Transport Corporation.	June 2002- Dec03

• Secured  100% Result  for  the subjects International Trade Finance, E- Commerce Technology & Management , Total Quality Management, International Business Management Conducted by  Anna University of Technology Tirunelveli and  Anna   University of  Technology Madurai & Anna University Chennai.
• Coordinator for the accreditation Process NBA & ISO.
• Recognized as the internal and Evaluator for Anna university Madurai & Chennai.
• Guided  around 100 PG projects for  Anna university  and Madurai Kamaraj university 
• Students in the areas of Systems, Marketing, Production, HRM, and Finance.
• Received cash prizes for producing 100 % results in Anna University Chennai.
• Coordinator for Entrepreneurship Development cell and responsible for initiating ED cell. 
• Coordinator for the National Level symposium “VAGANS 2K11 & 2K12” organized   by Department of Management Studies , Velammal College of Engineering & Technology.
• Class in charge for the batch of 2012-14, and responsible for maintaining the Academic record, Discipline, and Internal and External events for the entire batch.
• Chaired as a Resource Person for the International Conference on “Governance for Excellence- Go Excel 2012.
• Chair person for Prize Distribution in the Annual Day Celebration and Graduation Day.

BOOKS PUBLISHED

• Contributed a Chapter on “Marketing of   Services” for the book “Recent Trends In Market Economy”ISBN: 978-93-90188-04-8 in June 2020.
• Published a book on “Operations Research” @ ManTech Publishing House, New Delhi ISBN: 978- 81- 945947-4-1in  June 2021.

Research Publications

• A study on Effectiveness of Training and development in Multispecialty hospitals –A case of Madurai city, selp journal of social science, issue (January – March 2012),Peer-reviewed ISSN NO: 0975-9999.
• . FDI in retailing in India-“Boon or Curse”, selp journal of social science, Special issue. .Volume – III, Peer-reviewed, ISSN NO: 0975-9999.
• The role of Emotional Intelligence in the workplace: A case study, Innovative Practices in Global business.FEB 2014, P.no 319. Peer-reviewed, ISBN NO: 978-93-80530-36-9.
• The Free Falling Rupee- A blow to Indian Economy, Economics of Inflation Dynamics, August 2014, Peer-reviewed, ISBN NO: 978-93-80686-35-6.
• A study on Patient Care Quality in Public District hospitals in Tamilnadu.International Journal of Management, Vol 6, Issue 2, Feb 2015, Pg 43-49, Peer-reviewed, ISSN 0976-6502. Impact factor 7.9270
• A study on HRD Practices among Multispecialty Hospitals in Madurai, Asia Pacific Journal of Management and Entrepreneurship. Volume 4 Issue January 2015. P.No 199-207, e-journal, ISSN no 2277-8098.
• Financial Inclusion a key to -empower Rural Area. New dimensions of Management in Globalised era, Jan 2015, Peer-reviewed, ISBN no 978-93-80657-40-0. P.No 216.
• FDI in retailing; Perspectives and Problems. Roots International journal of Multidisciplinary Researches.August 2015, Peer-reviewed, ISSN no 2349-8684.
• Issues and Challenges of HRM in Retail Sector. Indian World-Class Manufacturing- The Road Ahead.Oct 2015.Peer-reviewed 978-81-93023-488
• India emerges 2020, Challenges and Opportunities. International Journal of Informative and futuristic research.Nov 2015.P.no 638-644.Peer-reviewedIJIFR/V3/E2/066.ISSN no 234-1697.
• Tamil Nadu Global Investors Meet: Implications& Challenges. Innovation Management, October 2015.P.No 167-169.Peer-reviewed ISBN:978-93-80509-73-0
• Retail Shoppers Behavior and its significance, Indian Retail sector in the Global Economy: Emerging trends, Issues and Challenges, Vol1 P.No 259, Peer-reviewed, ISBN -978-81-930024-7-6
• Foreign Direct Investment: A key for Development, Mission for Vision 2020: An Indian Journey. P.no 168-173, Peer-reviewed, ISBN:978-93-82309-04-0
• Quality in Higher Education- A critical review of present scenario in India, Benchmarks for Excellence in Teaching Evaluation.P.no 82 Peer-reviewed ISBN:978-93-8597705-3
• Marketing strategies of Banking industry in Today’s Environment New Dimensions of Management in the Globalized Era-2016 P.no224 Peer-reviewed ISBN 978-93-85977-91-6.
• Microfinance – A key to Empower Rural India Rural Development Emerging Economic and Commercial Perspective P.No 37 Peer-reviewed Publication Division, Government College, Tripunithra.
• A study on crisis Management with special reference to Banking sector. Managing Disaster – A strategic Perspective.P.No 47 Peer-reviewed ISBN:978-8-1930-234-26 Pricing strategies of Organic products in India Business success hinges on Business Strategies P.No 308-310 Peer –reviewed, ISBN: 978-8-1903-234-26.
• Role of ICT in cognitive science Cognitive science in Psycho- Educational Perspectives.P.No 206-212 Peer –reviewed ISBN 978-93-86203-91-5.
• A study on Customer Perception Attitude and Satisfaction towards Health Insurance in Madurai district P.No 21 Peer reviewed ISSN: 2321-4643 Vol 6 No 1 July 2016.
• A study on issues and Practices of Electronic Supply Chain Management Peer reviewed ISSN-2319-2909 Vol no 8 Issue 2 April 2018 UGC approved journal no64501 RNI No: TNENG/201.
• GST Implication in India New frontiers in Business Management.P.No 11 UGC approved peer reviewed journal number No 44278 Vol 5, special issue 2 Impact factor 2.082
• GST Issues in Implementation in India Digital Economy and Green Management; Role of Banks , Payment Gateways and consumers P.No 259 UGC approved peer reviewed journal No 44278 Vol 5, special issue 2 Impact factor 2.082
• Engaged Employee Additional Contribution To Reduce Specific Energy Consumption in Electric Traction Locomotives; A study in South Central Railway New Dimensions of Management in the Globalized Era P.No 171-179 Peer reviewed ISBN 978-93-85977-91-6.
• Chief Minister’s Comprehensive Health Insurance Scheme-A Boon In Health insurance New Dimensions Of Management in the Globalized Era P.No 631-632 Peer reviewed ISBN 978-93-85977-91-6. A study on Organizational stress level among women Employees of IT industries in Chennai Paripex- Indian Journal of Research P.No10-12 Peer reviewed International Journal ISSN NO 2250-1991.UGC Sr NO 47432 Index COPERNICUS VALUE 86.18 Impact factor 6.761 JOURNALDOI:10.15373/22501991.
• Emerging trends in Banking sector ISSN NO 2321-4643
• A study on work life balance among women employees in textile mills in Dindigul District e- India: Synergizing Financial Inclusion, IT and Business P.No 64 Peer reviewed National journal ISBN 978-93-80757-52-0.
• A study on impact of dimensions of shopping behavior on satisfaction LFS – Literary Findings P.No 66 Sep – 2018 International Journal of Multidisciplinary Research UGC Recognized Journal No 42329/ Impact factor 4.118.
• A Review on Employee Engagement Approaches and it’s Scales - A Conceptual study LFS – Literary Findings Feb – 2019 International Journal of Multidisciplinary Research UGC Recognized Journal No 42329/ Impact factor 4.118.
• A Review of Recent Researches on Employee Engagement – A Conceptual study LFS – Literary Findings Mar – 2019 International Journal of Multidisciplinary Research UGC Recognized Journal No 42329/ Impact factor 4.118
• Competency mapping and its Present Scenario Jan 2018 Vol 1NCAMRSSET – 2018, ISBN 789352688296
• A study on impact of social media influences among students through mobile usages in Madurai district.IJR Journal, Volume VIII, Issue V MAY – 2019..
• Role of E-learning Platforms in integrating the curriculum for 21st century learner on 5th International Colloquium on Development and Hosting of E-content ISBN 978-1-79477-628-9 December 2019.
• PAPERS PRESENTED IN NATIONAL/ INTERNATIONAL CONFERENCES
• Presented a paper on” Enduring Theories and Emerging Management concept” at National level conference conducted National level conference conducted at ICFAI Coimbatore October 2005.
• Presented a paper on “Global Leadership Competencies” conducted by Madurai Management Association, February 2006.
• Presented a paper on “Valve based Education- A mantra in new Millennium “International conference Conducted by ICFAI Trichy December 2007.
• Presented a paper on” Optimization of E- Learning Methodology – a Global perspective “International conference Conducted by ICFAI Trichy December 2007.
• A study on “Effectiveness of training and development in multispecialty hospitals-A case of Madurai city” International conference Conducted by ICFAI January 2008.
• Presented a paper on” Appreciating Indian Rupee”& Received the Appreciation Certificate from Madurai Management Association February 2009.
• Presented a paper on “Emerging Markets of Mutual fund” International Level organized by Nehru Institute of Management Coimbatore February 2010.
• Presented a paper on” Global Financial Crisis” National conference conducted by Park global school of Business Excellence, Coimbatore March 2010.
• Presented a paper on “Interactive Advertising” National Level conducted by IBS October 2010.
• Presented a paper on “Relevance of Case Study Method in Management Education “Conducted by Madurai Management Association. February 2011
• Presented a paper on” IT enabled opportunities in Health care” Conducted by Meenakshi Mission Hospital and research Centre March 2012..
• Presented a paper on” Role of Self Help group in Microfinance” Conference Organized by Anna University of Technology, in association with Council for scientific research March 2012.
• .Presented a paper on” Foreign Direct Investment in Retailing” conducted by Vivekananda College Tiruchengode October 2012
• .Presented a paper on “The Role of ICT in cognitive science”4th International seminar on Health Economics & Human Enrichment Publication partnership with TISSIL International- Belgium, South Asian Division. Jan 2014.
• .Presented a paper on” A study on the Service quality with special reference to Banking Sector”7th UGC sponsored National Seminar on Human Rights and Media Ethics Publication partnership with TISSIL International-Belgium, South Asian Division, July, 2014.
• .Presented a paper on” SWOT Analysis on Facebook” Sri Vidya College of Engineering and Technology February 2015.
• .Presented a paper on” Ethics in Education- A 21st century Perspective” P.S.G. College of Education Feb 2015.
• .Presented a paper on” Women Empowerment Milestone &Challenges “S.V.N College National Level Conference October 2015.
• Presented a paper on “FDI; A key in enhancing Vision 2020” Bharathidasan University, National Level Conference October 2015.
• .Presented a paper on” Retailers Shopping Behavior & its Significance Indian Retail Sector in Global Economy-“Emerging trends issues and Challenges sponsored by ICSSR National Level Dec 2015.
• .Presented a paper on “Tamil Nadu Global Investors Meet- Implications and Challenges” Anna University, Trichy, October 2015.
• .Presented a paper on “Marketing strategies of banking industry in today’s Environment” Department of Management Studies, Madurai Kamaraj University March 2016.
• Presented a paper on” Quality in Higher Education- A critical review of present scenario in India Benchmarks for Excellence in Teaching Evaluation”. IQAC Thiagarajar College April 2016. .Presented a paper on” Pricing strategies on organic products in India,” Business success hinges on Business strategies Alagappa Institute of Management. DEC 2017.
• Presented a paper on” Entrepreneurship in India: Opportunities and challenges” Organized by Vivekananda College Jan 2018.
• .Presented a paper on “GST Implication in India New Frontiers in Business Management” Jan 2018.
• .Presented a paper on “Contribution of MSMEs to growth of GDP – A Critical Review” The American College – Madurai. February 2018.
• .Presented a paper on “The community brand paradigm A response to brand management Dilemma in the digital era “in the National Conference on Making India cashless economy Process prospects and progress” September 2018.
• .Presented a paper on “Emerging trends in banking sector organized by Sivakasi Nadars Pioneer Meenakshi Women’s College September 2018..
• .Presented a paper on “HR Key performance indicators with respect to Digital Marketing”: A descriptive study conducted by FATIMA Institute of Management.

• .Presented a paper on” Role of E-learning Platforms in integrating the curriculum for 21st century learner December 2019.

   

Conference/Workshop Attended

• Jan 2011 FDP on Entrepreneurship organized by NI.MSME Hyderabad and Anna University of Technology National level..
• 7th March 2015 Optimize Performance and accelerate Success-High impact leadership program with SHIV KHERA International level.
• 3.17.12.2014 to 13.01.2015 72nd Orientation Programme Academic Staff College, Madurai Kamaraj University.
• 10th -12th Feb 2014 Training cum Workshop on Test designing and Item analysis by National Testing Service National level.
• 1st and2nd March 2014 Faculty Induction and Improvement Program (FIIP)” NAAC – IQAC, Thiagarajar College, Madurai State level.
• 2nd and 3rd December 2013.Orientation Programme For Newly Recruited Teachers” NAAC – IQAC State level.
• 2.11.2016 to 22.11.2016 UGC Sponsored Refresher course in Business studies. Human Resource Development centre. MKU.
• 25th Oct, 2013 Workshop on Article writing at S.Vellaisamy Nadar College National level.
• 25th Jan 2018, Basic Business Practices by Inter –Continental Management Research Consortium (ICMRC) at A.R School of Business.
• 26th Feb 2018 Workshop on Effective Evaluation Methodologies Office of the Controller Under UGC Autonomy Grant Office of Controller of Examinations Thiagarajar College.

• 19th Dec 2018 CII Tamil Nadu Principal’s Conference

   

Member in All India Management Association