Department of Business Administration

• Associate Professor, Business Administration

  12 years, Thiagarajar College, Madurai

• Assistant Professor, Business Administration

  13 Years, Thiagarajar College, Madurai

Article Published in Journals

1. Women Empowerment through Women Entrepreneurship in India, National Seminar on Issues and Strategies for Women's Empowerment: Vision 2020, ISBN 978-93-83209-00-2, July 2013, Page No.172.
2. Indian Rural Development through Public, Private Partnership, UGC sponsored National Seminar on Economic Upliftment and Inclusion Changes and Challenges, ISBN 978-93-80686-34-9, March 2013,Page No.383.
3. Study on Role of Post Marketing Surveillance in New Drug Development, Asian Journal of Management, ISSN: 2321-5763, Jan - Mar, 2013, 04 (1), 12-15.
4. Application of Knowledge Management in Systems Development Life-Cycle, International Journal of Management Research and Review, ISSN 2249-7196, April, 2013, 3 (4), Article no: 09
5. Social Media: The Easiest Way to Communicate and Build Brand Loyalty through Advertising International Conference on Social Media for Service Sector, ISBN 978-1-63315-205-2, August 2014, Page No.31.
6. The Free Falling Rupee: A Blow to the Indian Economy, National Seminar on Economics of Inflation Dynamics, ISBN 978-93-80686-35-6, September 2014, Page No.59.
7. A Study on Impact of Knowledge Management Practices in IT companies of Tamilnadu, Two day National Seminar on New Dimension of Management in the Globalized Era, ISBN 978-93-80657-40-0 January 2015, Page No.64-66.
8. A Gestalt of Women in Research and Development, National Seminar on Women Empowerment- Milestones and Challenges, ISBN 978-81 910124-4-6, October 2015, Page No.29.
9. Critical Issues and Challenges in Higher Education NAAC sponsored National Seminar on Benchmarks for Excellence in Teaching and Evaluation ISBN 978-93-83209-04-0, April 2016, Page No.38
10. A Study on Impact of Knowledge Management Practices in IT Companies of Tamil Nadu, International Journal of Advanced Research in Engineering & Management, ISSN 2456-2033, 02 (4), April, 2016, PP.17-20.
11. Antecedents of Emotional Intelligence among Women Executives in Banking Industry: An Empirical Study in Kanyakumari District, Shan lax International Journal of Management, ISSN: 2321-4643, 4 (2), 1-16
12. Employee Engagement in Retailing Volume 4 Issue 4 October 2016 ISSN 2320-4168 Shanlax International Journal of Commerce.
13. A study on consumer behavior of households in Kerala. Volume 4 Issue 2 October 2016 ISSN- 2321-4643 Shanlax International Journal of Management.
14. A study on Performance Appraisal methods followed by Automobile Industry at Chennai February 207, Issue-1 Vol-3 ISSN 2394-6997 MIM International Journal of Management Research.
15. A Study on Service Quality of Employees in Banking Industry – An Empirical Study in Madurai District- November 2017, Vol- 4, ISSN 2349-8684 International Journal of Multidisciplinary Researches.
16. A Study on Customer Relationship Management AT Banks: An Empirical Study in Madurai District Vol- 2, No.2 January 25018 e-ISSN 2456-5571.
17. Contemporary Issues and Futuristic Trends in Retail Banking Management ISSN: 2321-4643 Vol6 Special Issue 1, February 2019
18. Brand Preference Towards Berger Paints in Chennai City ISSN 2278-2311 February 2019 ISSUE: 2 VOL: 8 Literary Findings International Journal of Multidisciplinary Research.
19. Contemporary Issues and Futuristic Trends in Retail Banking Management Volume 6, Special 1, February 2019, ISSN 2321-4643, Impact Factor 3.122 International Journal of Management
20. Role of Artificial intelligence in the growth of Digital HRM Transformation as a Function of Management ,world journal of Management and Economics ISSN;1819-8643 Volume 16 Issue 04 April 2023
21. Employer branding; A strategic intersection of marketing, Human resources, Financial success, Liberty progress international volume 44 No 3 July-December 2024 Pages 23971-23978 ISSN 2320 317X
22. Emerging Business Opportunities and challenges for traditional food products in the global pandemic scenario, Kalyan Bharati Journal of Indian history& culture ISSN; 0976-0822 VOLUME 36 NO.8(I) 2021
23. Interrelationship between Between Motivation and Entrepreneurial self efficacy among women college students in Madurai , journal of the Asiatic society of Mumbai ISSN; 0972-0766 VOLUME; XCV, No;15 2022

Conference/Workshop Attended

1. Presented research paper titled "Causality Effect and Exchange Rate Volatility of Sri Lankan Rupee and Emerging Asian Currencies against USD" at the 10th International Conference on Business and Information (ICBI 2019) organised by Faculty of Commerce & Management Studies, University of Kelaniya, SRI LANKA during 17th and 18th October, 2019.
2. Participated and presented a research paper on Critical Issues and Challenges in Indian Higher Education the NAAC sponsored National Seminar on Benchmarks for Excellence in Teaching and Evaluation organized by the IQAC, Thiagarajar College, Madurai on 1st and 2nd April 2016.
3. Participated and presented a research paper on A Study of Impact of Knowledge Management Practices in IT Companies of Tamilnadu in the National Seminar on the theme New Dimensions of Management in the Globalized Era organized by Department of Management studies, Madurai Kamaraj University on 29th-30th January 2015.
4. Participated and presented a research paper on Challenges and Opportunities of Current Market Scenario in the National Conference on Innovation Management organized by Department of Management Studies, Kodaikanal Christian College on 15th September 2015.
5. Participated and presented a research paper on Implementing of Green Marketing Concepts in Corporate Sector in the National Conferece on Indian World- Class Manufacturing- The Road Ahead organized by Management Studies, Fatima College, Madurai on 1st October 2015.
6. Participated and presented a research paper on India Gaining Global Competitiveness through Innovation and Economic Reforms in the International Conference on Innovation management(IM-2015), organized by Department of Management Studies, Anna University,Trichy on 19th October 2015.
7. Participated and presented a research paper on Retail Business- Emerging Trends in India in the National Level Seminar on Indian Retail Sector in the Global Economy: Emerging Trends, Issues and Challenges sponsored by ICSSR organized by Sri Kaliswari College, Sivakasi on 16 and 17 December 2015.
8. Participated and presented a research paper on Women Empowerment-Milestones and Challenges in the National Seminar organized by Women's Cell, S.V.N. College, Madurai on 8th October 2015.
9. Participated and presented a research paper on Social Media- The Easiest Way to Communicate and build Brand Loyalty through Advertising in the Two day International Conference on Social Media for Service Sector organized by Fatima College, Madurai on 20th August 2014.
10. Participated and presented a research paper on Corporate Social Responsibility in India in the UGC sponsored National Level Seminar on Disaster Management and Corporate Social Responsibility in India organized by Department of Business Administration, MTN college and Madurai Kamaraj University on 27th August 2014.
11. Participated and presented a research paper on E-Retailing- Challenges and Opportunities in the International Conference on Strategic Innovation in Business: Past, Present and Future organized by Nehru Institute of Technology on 27th October 2014.
12. Participated and presented a research paper on Free Falling Rupee- A Blow to Indian Economy in the UGC sponsored National Seminar on Economics of Inflation Dynamics organized by PG and Research Department of Economics, Thiagarajar college, Madurai on 21st August 2014.
13. Participated and presented a research paper on Indian Rural development through Public Private Partnership in the University Grants Commission sponsored National Seminar on Economic Upliftment and Inclusion- Changes and Challenges organized by Department of Economics, Thiagarajar college, Madurai on 7th March 2013.
14. Participated and presented a research paper on Tourism Industry in India Emerging Opportunities and Constraints in the National Seminar on Emerging Trends in Marketing of Services in the Global Era organized by Department of Business Administration, The American College, Madurai on 17th October 2013.
15. Participated and presented a research paper on Problem faced by Indian Entrepreneurs and Capacity building for Entrepreneurship in the National Conference organized by Kodaikanal Christian College, Kodaikanal on 17th September 2013.
16. Participated and presented a research paper on Women Empowerment through Women Entrepreneurship in India in the National Seminar on Issues and Strategies of Women's Empowerment-Vision 2020 organized by Women's Studies Centre, Thiagarajar college, Madurai on 14th March 2013.
17. Participated and presented a paper on Human Capital Management in a Challenging Business Scenario at the paper presentation contest organized by Madurai Management Association Madurai on 21st February 2012.
18. Participated in the Panel Discussion on Online examination organized by Office of the Controller of Examination, Thiagarajar College, Madurai on 06th September 2012.
19. Participated one day training programme on Educational Ethos organized by Internal Quality Assurance cell, Thiagarajar College on 29th March 2012.
20. Participated one day workshop on Export Import Management organized by Global School of Foreign Trade on 20th January 2012.
21. Participated and presented a research paper on Logistics Management and Global Competitiveness at the International Conference organized by Anna University of Technology Madurai on 13th-14th February 2012.
22. Participated and presented a research paper on Major Issues, Strategies of Managing Human Resources in the Changing Global Business at the International Conference on Governance for Excellence-2012 organized by Management Studies, Velammal College of Engineering and Technology on 12th December 2012.
23. Participated and presented a research paper on Critical Issues in the way of Retail Growth in India at the National Conference organized by SNR institute of management science on 20th March 2010.
24. Participated workshop on Item Writing prescribed for College Level organized by National Testing Service on 24th March 2011 to 26th March 2011.
25. Participated and presented a research paper on A Study on Impact of Human Resource Development Practices on Public Health Care Services at the National Conference organized by SNR institute of management sciences on 17th March 2011.
26. Participated and presented a research paper on Impact of Insurance Culture Development of the Insurance Market at the National Conference organized by Theni college of arts & science on 30th September 2011.
27. Participated and presented a research paper on Manufacturing Excellence through MSME at the Conference organized by Confederation of Indian Industry on 20th August 2011.
28. Participated and presented a research paper on Role & Contribution of IT in Rural Marketing at the National Conference organized by K.S.Rangasamy college of arts & science on 18th March 2010.
29. Participated and presented a research paper on Evaluation of Knowledge Management in Software Development at the International Conference organized by Nehru Institute of Management studies on 09th October 2010.
30. Participated and presented a research paper on HRD practices in health care services at the National Conference organized by Kodaikanal Christian college 17th September 2009.
31. Presented a paper on Information Technology in Marketing Challenges and Strategies at the National Conference on IT enabled Management organized by Anna University, Tirunelveli on 3rd April 2009.
32. Participated and presented a research paper on IT enabled management at the National Conference organized by Anna university, Tirunlveli on 3rd April 2009.
33. Participated and presented a research paper on impact of Emotional Intelligence on Executive Performance at the National Conference organized by KLN College of engineering on 25th September 2009.
34. Participated in the National Seminar on Impact of Globalisation of Indian Business and Culture held on 05-01-2008 at M.T.N. College Madurai.
35. Participated in Paper contest for Management Teachers and presented paper on Global Business Leadership for Excellence conducted by Madurai Management Associations on 21st February 2007.
36. Presented a paper Enterprise Resource Planning in the State Level Seminar organized by Management Studies, Sourashtra College on 19th December 2007.
37. Presented a paper on Logistics Critical Success Factors and Emerging Opportunities in the International Conference organized by at International Management Convention held at Adaikalamatha Institute of Management, Thanjavur, Tamilnadu on 29th and 30th September 2005.
38. Presented a paper on Marketing of Agricultural products in India in the National Conference on Strategic Planning for Rural Markets organized by the Department of Management Studies, PSNA College of Engineering and Technology at Dindigul on 1st October 2005.
39. Presented a paper on Achieving Global Leadership in Services Sectors Strategies for India in the National Seminar organized by All India Commerce Congress and Mahatma Gandhi University, at Kottayam on 4,5 and 6th March 2004.
40. Presented a research paper on Achieving Excellence in Health Care Services Opportunities and Challenges at International Management Convention held at Adaikalamatha Institute of Management, Thanjavur, Tamilnadu on 27th September 2004.
41. Presented a paper on Emerging Trends in Internet Advertising Strategies and Challenges in the National Seminar held at American College on 1st and 2nd February 2004.
42. Presented a paper on Emerging Trends in IT Enabled Services and India's Competitiveness in the International Seminar on Emerging Trends in the Global Business: Challenges and opportunities for developing countries organized by Priest University, Tanjavur on 6th and 7th February 2004.
43. Presented a research paper on Managing Call Centers in India at International Management convention held at Adaikalamatha Institute of Management, Thanjavur, Tamilnadu on 27th September 2004.
44. Presented a paper on Global Prospects of Health Care Services in India in the International Seminar on Emerging Trends in the Global Business: Challenges and opportunities for developing countries organized by Priest University, Tanjavur on 6th and 7th February 2004.
45. Presented a paper on Knowledge Management in the National Seminar at University of Madras on 22nd and 23rd February 2003.
46. Participated Regional Seminar on Business Opportunities in ITES organized by CED and Department of Science and Technology, New Delhi on 11th March 2003.
47. Participated on the presented paper in the National Seminar on WTO agreements Prospects and Challenges organized by St.Joseph College, Trichy on 23rd and 24th February 2001.

Books Published

1. Book titled "A Study of HRD Practices and Patientcare Quality in helthcare service" Published by Lambert Academic Publishing, ISBN: 978-613-8-38613-1

Lectures

1. Delivered a lecture on Contemporary Advertising for MBA Students at Kalasalingam College of Engineering, Krishnankoil, on 05-08-2000.
2. Delivered a lecture on Innovation in Marketing at KVIC Training Institute, Gandhi Niketan Ashram, T. Kallupatti on 27-05-2003.
3. Delivered a Lecture on the topic Customer Service Strategies at KVIC Training Institute, Gandhi Niketan Ashram, T. Kallupatti on 20-11-2003.
4. Delivered a Special Lecture on Rural Industries Management for Woman Members of Self Help Group at Virudhunagar on 23-11-2003.
5. Delivered a Lecture on Personality Development at KVIC Training Institute, Gandhi Niketan Ashram, T. Kallupatti on 20-12-2003.
6. Delivered Special Lecture for B.C.A. Students on SWOT Analysis at Thiagarajar College on 31-08-2006.
7. Delivered a Special Lecture for I Year U.G. Students on Discovering Inner Potential on behalf of Career Guidance and Counseling Cell Thiagarajar College on 18-09-2006.